You searched for: "*"

The results has been filter on Authors containing Girish Punj.
ANA has found 2 results for you, in 161 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

What does 'new' mean?

The authors examine how three possible structural changes in the New Zealand auto industry (tariff elimination; importation of well-specified used Japanese cars; and changes to consumers 'meaning of 'value') meant that whilst new cars were become...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Girish Punj, Jacqueline Smart, Richard Brookes
March 1, 2004
×

Citation

Punj, Smart and Brookes (2004a, March 01). What does 'new' mean?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-does-new-mean-


Research papers

The role of prior decision constraints

When purchasing high involvement consumer durables such as new cars, consumers are assumed to progress through the following stages: Problem or Need Recognition; External Search; Alternative Evaluation; Purchase or Choice; Outcomes or Postpurchase...

Catalogue: International Automotive Marketing Conference 1994
Authors: Girish Punj, Richard Brookes
June 15, 1994
×

Citation

Punj and Brookes (1994a, June 15). The role of prior decision constraints. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-prior-decision-constraints